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They call it the mad season. Once in four years, as cricket's crowning tournament kicks off, advertisers rush to blow oceans of money on any advertisement that has an even fleeting appearance by a cricketer - or, as you will see, sometimes no cricketers at all! Cast your vote for the best and worst of the advertisements sandwiched between the action - if at least to get back at them for interrupting the cricket.

Brand:LG CDMA
Brief:
After cologne, pants and motorbikes, it is now apparently the turn of the mobile phone as a girl-magnet. Or so thinks LG, and specifically the jewellery-shop babe who switches the placard from "Closed" to "Open," trying to catch the eye of the LG CDMA stud.

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Brand: HUTCH
Brief:
Rahul Dravid's cover-drives are certainly straight out of the textbook, and one chap at the very least seems content to sit back in his office and replay them ad infinitum (ad nauseam?) on his GPRS-enabled Hutch cell-phone.

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Brand: POLO
Brief:
Polo has always tried to play up the Importance of the Hole, and admittedly it is useful for a cricket cameraman to look through - but not, folks, for a cricketer in the middle of his bat's sweet spot. Even if he evades tacklers like rugby player Jonah Lomu!

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Brand: HERO HONDA AMBITION
Brief:
It could get more generically bad, but it is difficult to imagine how. The only point of intrigue comes not from a youth getting a bike free from a showroom to delivery one CD essential for a space-shuttle launch (Columbia, probably) but from how the woman's top is constantly riding up her midriff from just sitting still on the back of the bike.

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Brand:ACCENT VIVA
Brief:
Buy this car, folks! Not only can it overtake - gasp! - cyclists, but it skis through a slalom course, almost hits rugby players, and then finds itself on an F1 track just as Bollywood heroes are suddenly transported to Switzerland for a song. What more could you want?

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Brand:PEPSI
Brief:
Using cricketers creatively seems beyond most advertisers, but Pepsi did a nice job with this one - especially with the idea of casting Shane Warne as the Pepsi-thirsty central character. Now...if only he had actually played in this World Cup...

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Brand:COKE
Brief:
Denied the right to use cricketers by official sponsors Pepsi, Coke continues with its hugely successful Aamir Khan campaign. This time the Bihari babu rescues two damsels from being fleeced of one whole rupee for their chota Coke - with a little help from a "Lagaan" friend.

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Brand:THUMS-UP
Brief:
l More cola, and more small cola, to be precise. Akshay Kumar, that prince of thieves, this time robs a rival gang-leader of five rupees by tossing his coin coolly to a shop-keeper for a small Thums-Up and swigging it before the oily-haired ruffian realises it.

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