• To raise the overall profile of Cricinfo brand in India amongst the various stakeholders – cricket fans, Cricket board, various media houses, advertisers, agencies, distribution partners (Telcos, ISPs, Magazine distributors) etc.
• To create consumer awareness and raise the profile of Cricinfo’s products in India – mobile, online and magazine
• To look at both, increasing the consumer base and extent of usage of various products over the years

• To draw up a plan to effectively raise the profile of Cricinfo brand in India through various strategic tie ups and marketing means
• To also draw up and implement various tactical marketing initiatives to aid the growth of online, mobile and magazine businesses of Cricinfo
• To work closely with magazine partners to ensure cross promotion of various properties of Cricinfo in India and leverage opportunities to market Cricinfo’s online and mobile products through the various programs & products of Infomedia (events, magazine, other products etc.)

• To implement various marketing initiatives to ensure Cricinfo is the default online destination for cricket content in India (grow the current user base, understand user expectations)
• To implement marketing plans to ensure Cricinfo is not only a preferred choice of online cricket from office but also from public access points and also homes
• To effectively promote Cricinfo’s various online products in various media (TV, print, ground level, online and radio) to ensure brand recall and also to increase the user base
• Use PR as an effective marketing tool to raise the overall profile of Cricinfo website (ensure coverage of major innovations, record traffic, advertiser benefits etc.)
• To understand the current need gaps in the product offerings and suggest product innovations
• Track competitor product innovations on an ongoing basis and suggest product development plan to be taken up internally

• Increase the awareness of Cricinfo’s mobile offerings across various operators globally
• To draw up and implement an effective media strategy & plan to achieve the above objective within the stipulated budget (to ensure consumer awareness, uptake of products and also increasing usage of the mobile service)
• Look at an effective mix of TV, events, print, radio and online media to ensure tactical marketing of Cricinfo’s mobile content on offer across telcos globally
• To also implement various direct marketing initiatives in partnership with telcos in a clear win-win model
• Should be able to draw up and implement various BTL marketing programs across cities and towns in the country
• To increase awareness of Cricinfo’s mobile brand, mobile short code (across markets) and also to market various innovative games, contests, content and other applications on offer on Cricinfo mobile
• To use PR effectively to raise the profile of Cricinfo’s mobile offerings
• To understand and gauge consumer needs on mobile (cricket entertainment needs)
• To track competitor products innovations & offers on an ongoing basis and suggest product development plan to be taken up internally

• Should love cricket
• At least 3-4 years in marketing function in reputed media companies in India (TV, print, radio, online or mobile); star performers in other sectors (travel and tourism, FMCG, airlines, reputed apparel brands) will also be considered based on track record
• Should have successfully drawn and implemented marketing programs across the country
• Good market perspective (in terms of consumer behavior, recent trends etc.)
• Should be able to independently handle media buying across media based on the media plans drawn up
• Should be able to liaise independently with PR agency, event management companies and magazine partners
• Should be conversant with media planning tools
• Should be able to effectively conceive and implement various direct marketing programs to a large base
• Should be able to implement various types of BTL marketing programs
• Should be comfortable with technology, mobile devices and gizmos
• MBAs preferred

Please apply with all details to Ramesh Kumar at rameshk@wisdengroup.com

• To grow Cricinfo’s mobile value added services business in the mobile domain through strategic deals with telcos in India and other Asian countries

• To build strategic tie ups with telcos to ensure usage of Cricinfo’s various mobile VAS products by their subscribers
• Working closely with the marketing team to popularize Cricinfo’s short code and its content on access to cricket fans
• To configure and close deals with other portals, content providers, and intermediaries
• To increase revenues through various subscription based mobile offerings and also pull based consumer offerings in the SMS, Voice, MMS, and Gaming domain
• To maintain the relationship with telcos, portals, intermediaries, content providers to ensure overall growth of Cricinfo’s mobile business
• To conceptualize & implement advertisement and sponsorship models on the mobile platform using Cricinfo’s various products and its customer reach

• Should love cricket
• At least 2-3 years experience in value added services department in telcos or portals. Alternately 4-5 years experience in sales /business development role in content syndication function in media companies (TV, print, radio, online or mobile) will be preferred; star performers in sales/business development in other sectors like travel and tourism, FMCG, airlines, reputed apparel brands will also be considered based on track record
• Should be comfortable with technology and willing to learn cutting edge mobile and digital media technologies
• Good market perspective (in terms of consumer behavior, recent trends etc.)
• Should be able to manage key relationships to grow the business
• MBAs preferred

Please apply with all details to Ramesh Kumar at rameshk@wisdengroup.com